This concentration focuses on investments and the workings of financial institutions. Students will study topics such as corporate and global finance, and financial and technical feasibility analysis of a project or program. This concentration provides a solid foundation for entrepreneurs who wants to start their own business.

Learning Outcomes

BBA program in Marketing equips students with essential knowledge and skills for success in the dynamic field. It covers market research, consumer behavior, branding, advertising, digital marketing, and strategic planning. Through theoretical coursework, case studies, and hands-on projects, students gain proficiency in analyzing trends, targeting audiences, and creating effective campaigns. Graduates pursue diverse marketing careers in brand management, research, sales, advertising, and digital marketing.

Learning Outcomes

The Human Resources concentration focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior. Students are prepared to become human resources practitioners in high-performing organizations. They will demonstrate competency in critical areas, including business practices, making strategic contributions to an organization and effective management of the human resources department.

Learning Outcomes

Investment and Economics explores the spectrum of economic situations and investment decisions for students to investments in the ever changing markets. Therefore, this course intends to provide a broad knowledge of the functional aspects of a company including the development of practical managerial, communications and business decision-making skills, assist in implementing theories in real life situation by imparting practical knowledge in business, economics, and investment and to use the complex economic and econometric models very easily for the day-to-day business decision making.

Learning Outcomes

This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow.

Learning Outcomes

BBA  Applied Arts and Design at King’s College is designed to provide students with business and management education that is coupled with a critical appreciation for Arts and Creativity. This course is designed to develop a creative entrepreneurial mindset by blending professional business skills highly desired by the industry with critical and dynamic parts of liberal arts education.  By undertaking this course students will hone their abilities to identify the prospects in developing innovative solutions and creating entrepreneurial ventures.

Learning Outcomes

The FinTech specialized BBA program is a degree to foster financial entrepreneurs to lead toward innovation in financial services through technology-enabled platforms. It provides essential knowledge in the domain of both finance and technology that covers Introduction to Financial Technology, Retail Bank Management, Distributed Ledger, Smart Contracts, Blockchain and Blockchain Technologies, Bitcoin and Cryptocurrency, Forensic Accounting, Fraud Management, and Innovative Payment Solutions or Electronic Payments Systems. However, the program ensures to provide hands-on knowledge and experience in trends and practices that are currently taking place around the world in the field of Financial Technology. The program will be focused on rising technologies and their applications in the FinTech industry. The specialization program is aimed at developing professionals who can lead and manage BFIs that are delivering services to customers with enabled technological platform.

Learning Outcomes

The BBA in Business Analytics program provides students with a deep understanding of data-driven decision-making in todays dynamic business environment. This program offers a balanced blend of theoretical knowledge and hands-on practical experience, equipping students with the expertise needed for data analysis and predictive modeling. The program focuses on developing skills related to technical and management aspects of data analytics to prepare graduates to drive business success through informed insights.

Learning Outcomes